Why Turning 50 is the Best Thing That Can Happen to Women: Empowerment Edition

There's a popular idea in our society that women dread turning 50. The reason for this can be attributed to a society-driven fear of aging and the cultural emphasis on youth. But what if I told you that turning 50 is the best thing that can happen to a woman? 50 is the new 30, and as many women have discovered, it's the age of empowerment. In this blog post, we'll explore five reasons why turning 50 is something for women to celebrate; it being an opportunity to embrace their power.


  1. Life Experience

 At 50, a woman has had five decades of life experiences. She's gone through highs and lows, successes and failures, and has amassed knowledge and insights that only come with age. This life experience is invaluable when it comes to making decisions or dealing with challenging situations. As a result, women over 50 often have the confidence to be assertive, set healthy boundaries and make choices that align with their values and their priorities.


  1. Self-Acceptance

Many women in their 20s and 30s are still figuring themselves out. They're trying to fit in with what society deems as "normal," which can include a focus on appearance, relationships, and material success. By the time a woman turns 50, she has usually let go of these expectations and has become comfortable in her own skin. This self-acceptance allows her to prioritize her own happiness rather than trying to fulfill society's expectations. She can be her authentic self, which is incredibly empowering.  Fashion is now fun and something to make her own, rather than feeling pressure to follow the latest trends.


  1. Financial Freedom

 At 50, many women have raised their families and are at the peak of their careers, meaning that they have financial stability. This financial freedom grants the ability to say no to situations or people that do not align with their values or priorities, which in turn brings more joy and freedom. They can also use their financial power to invest their money and reap the benefits in the future.  The same financial freedom allows a more considered approach to consumerism, with access to more sustainable and socially responsible purchases that can cost a little more than the alternatives.  This added financial power is a great confidence booster and can offer more ways to be involved in social and philanthropic causes.


  1. Time for Hobbies

Turning 50 often means that there is an empty nest and more time for personal pursuits. It's the perfect age to take up a new hobby, take classes, or start a passion project, this may even include a side-hustle. This new chapter offers a newfound freedom to explore oneself and one's passions. Moreover, the creative outlets offer opportunities for women to grow and expand. This expansion can also lead to new friendships and communities.

 Three generations of women celebrating a young girls birthday.

  1. Being a Role Model

 Women over 50 have so much wisdom and experience to offer the younger generations. When women embrace their power, they can become role models for others by demonstrating that aging is not something to fear but instead to embrace. By being assertive and confident, they model the benefits of self-love and self-respect to their children and grandchildren. In a world where women are often judged by their looks or youth, role models can offer a message of self-love and self-respect that women of all ages need to hear.



 Empowerment is not an age-specific attribute. However, women over 50 have a unique vantage point of life that offers self-knowledge, confidence, and financial stability. Women turning 50 are at the perfect age to embrace their own power and unique perspectives. Celebrate that big 5-0 with pride – it's an opportunity for new beginnings and the beginning of a fulfilling chapter. Being 50 doesn't mean you have to slow down; it means you'll become more in tune with yourself and what you want out of life. So join our sisterhood of empowered women over 50 and pave the way for younger women to embrace their own power.

Don't forget to check out our collection before you go!


Images by 

Nataliya Vaitkevich

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